WEFG's city of license is Philadelphia, PA and its digital broadcasts signal is received throughout the Philadelphia Tri-State area. Recently approved by the FCC for an increase in power to 15 kw erp, the station now reaches more than 2.5 million TV households covering 90% of the Philadelphia DMA.

The station's digital channel is channel 48 and the virtual channel is channel 7 which is a strategic channel position, located between ABC's Channel 6 and NBC’s Channel 10, the two most popularly viewed channels in the market.

Programming is distributed over 7.1 and its six additional sub-channels broadcast to demographically targeted Network Affiliated programs in addition to local Philadelphia entertainment and religious programming.